Creativity in social media has changed many old ideas to a new one. When you look at Youtube you can find many different types of creative content like the dramatization of our favorite comic book or use old materials to make new content like most video today. How about those video blog that people are doing online that are informative about what they experience on something. All those are creativity idea that everyday normal people like you and me come up with.
Of cause when you think about creativity you are not alone many companies also have those ideas because of those ideas that their companies thrive. Facebook wouldn't be here today if they were boring, they have to be creativity to captivate the audience in order to maintain their social media status.
citiation:
http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html
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